When you purchase a handmade piece of jewelry it comes a whole bunch of love.
We know that sounds a bit cliche...
But here are 6 reasons why you can feel confident that you have chosen genuine handcrafted jewelry as a special gift, whether it's for someone you care about or even for yourself.
1) Handmade items are perceived to be given with more love.
And yes, science has proven this! According to a study in Journal of Marketing "Handmade products might be perceived to contain and transmit the artisan's 'essence' in the form of his or her love for the product in a way that machine-made products cannot.
The customer then perceives the handmade product itself to be literally imbued with love." ("The Handmade Effect: What's Love Got to Do with It?")
2) Handmade doesn't have to be "homemade."
The fact that you purchased this jewelry piece that we made in our studio in San Diego means just as much as if you made it yourself.
Even if you are someone who loves to be crafty, it still takes time and you can end up spending five times the amount just buying all the supplies.
Gift recipients are most interested in the thought involved in the gift.
Does it reflect something about us?
Does it look like thought went into it (or was it on clearance at the drug store?)
We all know that sometimes it's the people we care about the most that are the hardest to buy for. It can take time to find a gift that communicates the sentiment we are searching for. Gift recipients know this.
3) You are supporting a small business and real people.
Joel and I are thankful that purchases from people like you helps us employee local women and men in our community. We have a 3000SF warehouse and office space. Your dollars really do make a difference, as they are not wasted on large corporate overhead expenses.
As more people are becoming aware of ethical business practices it's always a good feeling to be able to say "This came from a small business in [San Diego, CA]. It's a husband and wife biz. You should check out their social media!"
4) Any personalized gift is always a good idea.
When you find the piece that tells someone "I saw this and thought of you" there is no big box store bargain that can replace it. It may be a quote that resonates with a life experience, or a charm that they will love (Our giraffe jewelry is one of our best-sellers.)
Thought and time are invested into choosing or making a handmade gift. Gift recipients rarely question the sincerity involved in choosing a handmade gift. It's evident that her interests, style, or values were considered when carefully picking out the present for her.
It says "I care enough about you that I spent time truly looking for something that you would adore."
5) It means it really was made with love.
When an item is handmade it means actual hands were involved, not machines. It means each step included attention to detail and knowing this was a piece someone would treasure.
When shopping for handmade jewelry or gifts, it's important to take into consideration the quality of the craftsmanship, materials used, and the fact that these items are made by an artisan who wants to share her creations with others.
6) The packaging is charming.
Here at Gutsy Goodness we say it is "affectionately packaged" and that describes all the layers of goodness.
From the care instructions to the unique message card, the custom floral organza bag to the bright polybag it's shipped in, (and even a piece of candy), every part of the package is an experience.
We take great joy in giving you or the gift recipient the feeling of being cared for in all the details.
So science shows us that handmade gifts are perceived to be made with more love, but it's not just about the product itself. It is the entire experience.
It's the knowing it was designed and handcrafted by someone with dedication and pride in her work.
It's understanding that running a small business is never easy and so to make the item involves a lot of passion.
It's finding a gift that a loved one cherishes.
She may always have the handmade gift as a keepsake, but she will forever remember the feeling she had when she received her gift.
And not even the most expensive mass-produced gift will come close to creating that feeling of being treasured.